Process: When I joined the team, we already had a few known approaches to engagement with data rich slide content. Early demos would simply play a video on a transparent display, and the novelty of the display would attract visitors.  

My contribution was to develop a simple and repeatable gesture-based interaction that unlocked audience interaction with the content. When the user walks up, they see a virtual shadow of themselves on the screen. When the shadow goes over an item it's selected.

The simplicity of the interaction creates an easy entry for users, perfect for a trade show floor. Thoughtful camera placement or the option to use a depth camera limits accidental interaction.

Impact: The success of this interaction method led to several versions of the concept, including an interactive chip designer for the Intel Foundry Services Launch (below) and several interactive chip viewers for major product launches.